Nebraska Tourism Kicks off 2014 Passport Program


The Nebraska Tourism Commission kicked off its 2014 Nebraska Passport Program today at Lincoln’s Children’s Zoo. The zoo is one of the 80 stops included on the program this year. The 2014 Passport will feature 80 attractions on 10 themed tours, including: Sips and Suds, Patchwork Passion, Rare Finds, Home Grown Nebraska, Fork in the Road, Hit the Snooze, Without Walls, Stars and Stripes, How We Move and Can’t Get Enough.

The Passport program encourages travelers to explore Nebraska, collect stamps from participating attractions and earn great prizes. Travelers have from May 1 through September 30 to visit attractions and redeem their stamps for prizes. For each completed tour, participants win a Nebraska Passport T-shirt. Travelers also can receive 20 $1 Nebraska Lottery Scratch coupons (for 20 stamps) and a digital picture frame (for 40 stamps) and a Pebble Smartwatch (for all 80 stamps). A grand-prize drawing for a 60” Plasma TV will be held in October. This year, an additional drawing for 300 $1 Nebraska Lottery Scratch tickets will be held for all participants, 19 and older, who turn in passports with at least one stamp. Passports will be available at participating stops beginning May 1 including here at the NEBRASKAland DAYS Office. More information about the program can be found at<>. Also new this year, participants can download and participate in the program via mobile application that is free and downloadable from the Apple App Store and Google App Store.

State Your Pride Program

Nebraska Tourism is partnering with some of Nebraska’s top businesses to promote Nebraska’s tourism industry, which will offer a wide variety of fun and adventure throughout the state for participating employees. This initiative is called the State Your Pride program. Participating partners include First National Bank, Omaha Steaks, Pinnacle Bank, Bailey Lauerman and Swanson Russell. All five organizations will be promoting the passport program to their employees in their internal communications in some form or another. Some of the organizations will be offering extra incentives and contests to make the experience even more fun and to encourage a healthy work-life balance.

According to WebMD, people who take vacations have lower stress and less risk of heart disease — not to mention a better outlook on life and more motivation to achieve goals. It doesn’t have to be a long vacation. Just 24 hours away and you’ll reap the benefits. Even better, the biggest boost in happiness comes from planning the vacation. You can feel the effects up to 8 weeks prior to your trip. Simply having something to look forward to can be rewarding.

Nebraska Tourism Commission Director Kathy McKillip commented, “We feel that this will be a great way for Nebraska’s top companies to get involved in the state’s third largest industry and to show the pride they have in the state they call home.” McKillip added, “The companies who have signed up, feel the program is a win-win because it supports a positive industry that provides over 36,000 jobs within the state and it offers them a great vehicle for challenging their employees to get out on their vacation days and weekends to enjoy some quality time with their family and friends.”

For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at<>. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page<>, on Twitter<>, on Pinterest<> and on YouTube<>.

The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to<>.

Nebraska Tourism Wins Award with NLD Themed Ad

NETOUR132658 NW Guest GuideA print advertisement created for the Nebraska Tourism Commission has received a Professional Silver ADDY award from the American Advertising Federation – Nebraska. The ad, produced by advertising agency Bailey Lauerman, was designed to promote the 50th anniversary of NEBRASKAland Days June 18-28 in North Platte. The ad was strategically placed in collateral materials for the National Western Stock Show recently held in Denver.

“As a key sponsor of the National Western Stock Show we are provided opportunities to promote attractions and events that fit well within the targeted demographics of the NWSS,” Nebraska Tourism’s Executive Director Kathy McKillip said. “This year was a special opportunity to show and shine as we utilized additional efforts to enhance NEBRASKAland Days’ 50th Anniversary, which is a uniquely special event for Nebraska.”

McKillip presented a framed copy of the award winning ad today to NEBRASKAland Days board members and North Platte Convention and Visitors Bureau staff.

“We are just tickled that the creative partnership that we share and embrace with our Bailey Lauerman team resulted in receiving this award,” McKillip said. “But more importantly, it brings attention to Nebraska Tourism and NEBRASKAland Days.”

“We’re very fortunate to have friends like the Nebraska Tourism Commission and the Lincoln County Visitors Bureau,” said Executive Director David Fudge. “Both organizations have been exceptional as we reach our 50th Celebration. The National Western Ad was one of two that Nebraska Tourism has commissioned that highlight NEBRASKAland DAYS, and we’re honored that they’ve chosen to do so.” The other ad appeared in the January edition of Cowboy’s and Indians Magazine.

The Silver ADDY awards are presented by the AAF Lincoln and Omaha chapters to recognize professional-quality work produced in Nebraska.

Commemorative Buckle Unveiled

20140102_082618As NEBRASKAland DAYS prepares for its 50th Celebration, it only seemed appropriate to mark to occasion with a special edition Buckle. Designed by Montana Silversmiths, this buckle features the 50th Anniversary logo. It’s production has been limited to 100 numbered pieces. The buckles are $175 a piece. You may pre-order yours by calling the NEBRASKAland DAYS Office. They will be in house in plenty of time for June’s 50th Celebration!

NEBRASKAland Days June 17-27, 2015