AMERICAN BUS ASSOCIATION NAMES NEBRASKAland DAYS
ONE OF NORTH AMERICA’S 100 BEST EVENTS FOR 2015
The American Bus Association (ABA) announced today that NEBRASKAland DAYS 2015, scheduled for June 17-27, 2015, has been designated as one of the Top 100 Events in North America for 2015 by an experienced
expert tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that NEBRASKAland DAYS offers excellent entertainment
value to both tour groups and individual travelers from around the world, according to ABA.
With the release of the American Bus Association’s 2015 Top 100 Events in North America, ABA celebrates 33 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public. “The attractiveness of NEBRASKAland DAYS as a don’t-miss entertainment value is only part of why its selection this
year is such a distinction for NEBRASKAland DAYS,” said Peter J. Pantuso, CTIS, ABA’s president and CEO. “The real news here is that NEBRASKAland DAYS has been recognized as a potential magnet for tourism dollars, at a time
when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives NEBRASKAland DAYS an important boost in visibility among professional tour planners.”
According to studies completed by researchers at Dunham and Associates, one overnight visit by a motorcoach group can leave up to $25,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes. “Tour groups spend more and stay longer,” Pantuso said. “That’s why NEBRASKAland DAYS is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay.”
ABA’s 2015 Top 100 Events Selection Committee selected NEBRASKAland DAYS from hundreds of event nominations submitted by ABA members. Judges considered the event’s broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.
Nebraska Tourism Wins Award with NLD Themed Ad
A print advertisement created for the Nebraska Tourism Commission has received a Professional Silver ADDY award from the American Advertising Federation – Nebraska. The ad, produced by advertising agency Bailey Lauerman, was designed to promote the 50th anniversary of NEBRASKAland Days June 18-28 in North Platte. The ad was strategically placed in collateral materials for the National Western Stock Show recently held in Denver.
“As a key sponsor of the National Western Stock Show we are provided opportunities to promote attractions and events that fit well within the targeted demographics of the NWSS,” Nebraska Tourism’s Executive Director Kathy McKillip said. “This year was a special opportunity to show and shine as we utilized additional efforts to enhance NEBRASKAland Days’ 50th Anniversary, which is a uniquely special event for Nebraska.”
McKillip presented a framed copy of the award winning ad today to NEBRASKAland Days board members and North Platte Convention and Visitors Bureau staff.
“We are just tickled that the creative partnership that we share and embrace with our Bailey Lauerman team resulted in receiving this award,” McKillip said. “But more importantly, it brings attention to Nebraska Tourism and NEBRASKAland Days.”
“We’re very fortunate to have friends like the Nebraska Tourism Commission and the Lincoln County Visitors Bureau,” said Executive Director David Fudge. “Both organizations have been exceptional as we reach our 50th Celebration. The National Western Ad was one of two that Nebraska Tourism has commissioned that highlight NEBRASKAland DAYS, and we’re honored that they’ve chosen to do so.” The other ad appeared in the January edition of Cowboy’s and Indians Magazine.
The Silver ADDY awards are presented by the AAF Lincoln and Omaha chapters to recognize professional-quality work produced in Nebraska.